Thursday 16 June 2016

Role of animation in businesses

So, what exactly is animation?  Animation is the creation of visuals by using static images. The creation of the illusion of moment trough rapid change of images is the crux of the technique. The world of animation precedes that of a camera by centuries. In today’s scenario, we use computers to create effects. As a powerful digital marketing tool, it is used in both 2-D and 3-D formats, depending on the suitability of a particular expression.

Here it is noteworthy that the filed is not just one of the most creative but also involves a lot of innovation in terms of ideas and implementation which in turn requires dedication of a very high level. So, next time you see Shrek, the ugly monster, realise that it was the sustained effort of a team of experts over a long period of time.

Animation in Business

The beauty of animation lies in the fact that the conversion of 2-D into 3-D has the potential to generate engaging content that can grab the attention of customers, present or potential. It has the potential of compelling them to take a positive action, something no business can afford to ignore. Through animation you can convey your message quickly and effectively resting assured that it would leave a lasting impression.

How we use Animation:

1)Ads- with social platforms making sharing of a 30 second animation really fluid, brands can now use the platforms to gain a wider visibility. This is one of the reasons why animated ads are gaining heightened popularity. AAFT Animation mentors a class of advertisements that can surpass both perception and reality.

2)Animated infographics- so brands can replace the slide shows with animated infographics, especially to convey statisics, process-driven or any other complex content. An instrumental too in marketing, infographics have the power to transform communication.

Animation is a world of utmost fun if you are cut out for it. With businesses demanding animators, the scope of opportunities is huge. AAFT Animation institutes in Delhi provide curriculums that are as if tailor made for individual preferences.

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