Role of animation in businesses

So, what exactly is animation?  Animation is the creation of visuals by using static images. The creation of the illusion of moment trough rapid change of images is the crux of the technique. The world of animation precedes that of a camera by centuries. In today’s scenario, we use computers to create effects. As a powerful digital marketing tool, it is used in both 2-D and 3-D formats, depending on the suitability of a particular expression.

Here it is noteworthy that the filed is not just one of the most creative but also involves a lot of innovation in terms of ideas and implementation which in turn requires dedication of a very high level. So, next time you see Shrek, the ugly monster, realise that it was the sustained effort of a team of experts over a long period of time.

The beauty of animation lies in the fact that the conversion of 2-D into 3-D has the potential to generate engaging content that can grab the attention of customers, present or potential. It has the potential of compelling them to take a positive action, something no business can afford to ignore. Through animation you can convey your message quickly and effectively resting assured that it would leave a lasting impression.

How we use Animation:

1)Ads- with social platforms making sharing of a 30 second animation really fluid, brands can now use the platforms to gain a wider visibility. This is one of the reasons why animated ads are gaining heightened popularity. AAFT Animation mentors a class of advertisements that can surpass both perception and reality.

2)Animated infographics- so brands can replace the slide shows with animated infographics, especially to convey statisics, process-driven or any other complex content. An instrumental too in marketing, infographics have the power to transform communication.

Animation is a world of utmost fun if you are cut out for it. With businesses demanding animators, the scope of opportunities is huge. AAFT Animation institutes in Delhi provide curriculums that are as if tailor made for individual preferences.

Are you cut out for a career in animation?

Animation is a dynamic field and that requires dedication and innovation in the field of multimedia operations. Your favorite Disney characters or those nostalgic children’s movies were not created in a day. It took the expertise of a number of animators to build up the characters and the story over a long period of time. For a field as specialized and competitive as this, you would probably want to be sure if you have it in you to be an animator. Also, the amount of money and efforts that needs to be invested is a factor that cannot be ignored.

So, who are exactly are animators anyway? Animators are multimedia artists who are into a plethora of creative activities right from creation of high octane video games and blockbusters to quirky television commercials, often with the aid of computers and other such electronic tools. Special effects, visual images form a major part of the package.

Though we do have an image of animators being cartoonists, but it the pictures goes beyond that.  Animation plays a crucial role in court proceedings, medical procedures and military practices. It also plays a crucial role in architectural drawings and designing.

So therefore, you must realise the importance of having a keen eye for detailing, people and their movements. The tiniest twitch of a facial muscle is important for a true animator. Infact, this is what differentiates a master Jude from an average Jane. The person next door is important not just for the sake of neighborly affection/dislike but for reasons of observing the minutest details of the person’s character.

This is the minimum requisite that is demanded of in the field.  For the technical qualifications, there are ample animation institutes like AAFT School of Animation that provide a holistic curriculum for preparing real animators ready to take to the professional world.

An animation career from aaft can open floodgates of opportunities if you are the right fit for the programme. A little research and knowledge of your own self can lead you a long way in the field of animation.